It’s already autumn; the leaves are turning orange and Tim Horton’s is offering Pumpkin Pie donuts and I realize that I have not posted anything from this past summer.
So here is a really brief update on cans found throughout a trip to Europe a few months back.
Coca-Cola Light from Paris, France on top of a map of the very complex Metro system.
Found this is Brussels, Belgium – goes well with waffles.
It was hard to not attract a little attention when standing and taking the picture below.
A ‘fashion’ statement Coke Light can in Rome, Italy.
Coke Zero can bought outside Amsterdam, The Netherlands.
And now to the present…get you Pumpkin Pie donuts! Photo credit:
Photo credit: insidetimmies – Ian Hardy
Hi everyone, it has been a while (over a year), but here’s an attempt to get back into this.
Earlier this month, I visited Ireland for the first time and had the opportunity to view some incredible scenery.
cliffs – so nice
But while, I was out and about in the main cities, I noticed there seemed to be a few ads and promo items that mention ‘Christmas’. Check them out below:
Show You’re ‘Up’ for Christmas…on a double decker bus!
Made with 100% Irish beef.
Belfast City Hall – Happy Christmas!
Previously, I posted about some Hong Kong Coke cans that did a similar thing.
In parts of Canada, where populations include many different cultures, a lot of the packaging, ads and promo displays will instead use ‘Happy Holidays’. I was reminded of this in Ireland where it was pleasantly refreshing to see Christmas mentioned everywhere.
And now, for old time’s sake; a Pop Element moment from Kilkenny, Ireland…
I climbed that Church tower (thought I should let you know)
Filed under branding, design
Earlier this year, I posted some versions of the Baskin Robbins logo that exist in my city. Well, I was in Dubai, UAE for a few months during this summer and it was interesting to observe the logos of brands over there in Arabic. Check them out:
Driving around Ontario, I always notice people from outside the area from their license plates. They stand out to me due to their interesting colours and designs.
Alaska plate reads : I C RUSSIA ------ Thank you, Sarah Palin
I’d say compared to many U.S. states and other provinces, Ontario has the simplest design being plain and white. Some of my favourite designs from the States include:
Utah (Arches National Park) and Arizona for being very scenic and New Mexico and Alaska for having nice colours.
However, I’ve got to say there is one part of Canada that has a really ‘cool’ plate:
A polar bear shaped license plate from the North West Territories; how creative.
Filed under branding, design
So what if it’s winter? Who wants ice cream?
Here is a Baskin Robbins in my city sporting the most recent logo.
31 - Master of Disguise
Did you notice the ‘31‘ hidden in the ‘BR‘? Well, a couple of my friends didn’t see it at first. However, when the number was pointed out, they would smile and let out an ‘ooh, that’s cool’. Yeah, sure it’s clever, but why hide it? Besides ice cream, that 31 is probably what is most strongly associated with the brand. Have you ever noticed the arrow inserted in the FedEx logo? If so, nice. If not, no big deal either. It’s not the same as if Nike were to ever hide the famous swoosh somewhere between the N and I.
Even my old uncle (who never eats buys ice cream) makes the connection between Baskin Robbins and 31. **I know because I asked him after I had to reveal the logo’s “secret message”.
Take a look at some of the ice cream parlour’s other locations in the same area:
The older versions show the 31 centered and featured prominently. However, these logo’s (particularly the last one) may be too dated for Baskin Robbins’ current fun and wacky branding. Check out the menu and flavour label:
I'll have a brownie sundae, please.
Never mind, I want some green tea ice cream.
I quickly put together some modified logos for in-store and the company website.
custom baskin robbins logo 2012
The 31 is brought back in full form. A blend of the new fun and friendly branding with the traditional 31, bringing the brand back to its roots.
A woman I used to work with once told me that she “hates brand new runners”. When asked why, she explained her reasons: “they look too new”. She continued to say that she preferred her shoes to have some scuff or dirt on them, otherwise “it’s like having flashlights on your feet!”. I was amused by her comment as I looked at her very white and clean sneakers.
Recently, while doing some retail environment research at a shoe store in Toronto, I found this for sale:
Brand New Shoe. Order now and we'll add free dirt.
Perhaps, I don’t visit footwear stores often enough, but it was quite interesting to see a brand new shoe with artificial dirt applied. Of course, I have seen intentionally distressed clothing (denim, jackets) accompanied with a tag informing that those rips, holes and noticeable imperfections are actually supposed to be there.
I think my former co-worker would be somewhat pleased that the designers get where she is coming from with her opinion on super clean shoes. I guess there are other people who feel that ultra white sneakers can be a little distracting, like having almost too-perfect, shiny and spotless teeth.
A series of “Honest Logos” was created by designer Viktor H where he communicates what the companies “should really be called”. It’s pretty creative how each logo is appropriated into a humourous design.
In the recent issue of Mad Magazine, the artists take a light-hearted jab at the NBA, regarding the basketball league’s recent lock-out which delayed the fans’ opportunity to boo LeBron James.
I love the NJ "Nyets" however, can someone explain the Philadelphia "86ers" reference?
Lastly, here is my own attempt at appropriating an existing logo, simply inserting my name, RFT3. I actually created this a whopping 10 years ago when the third installment of the dinosaur franchise was released. At the time (2001), I used software that I’m pretty sure nobody uses today.
Dr Alan Grant ends up on a dino-island again!
Filed under branding, design