A series of “Honest Logos” was created by designer Viktor H where he communicates what the companies “should really be called”. It’s pretty creative how each logo is appropriated into a humourous design.
In the recent issue of Mad Magazine, the artists take a light-hearted jab at the NBA, regarding the basketball league’s recent lock-out which delayed the fans’ opportunity to boo LeBron James.
Lastly, here is my own attempt at appropriating an existing logo, simply inserting my name, RFT3. I actually created this a whopping 10 years ago when the third installment of the dinosaur franchise was released. At the time (2001), I used software that I’m pretty sure nobody uses today.
Happy 2012!
- rft3








Great post! By the way, the Philadelphia logo references the English slang “86ed,” which means “to get rid of something.”
Thanks a lot PCG. I was looking up “86er” which led to other existing sports teams but now the term is cleared up. Somehow, it is one that I have not come across.
U have some pretty good ones there … made me smile!
I’m glad you enjoyed them. Yeah, the rest of the “Honest Logos” by Viktor H can be viewed here: http://designerscouch.org/view-design/Honest-logos-23220
It includes Olympics, Disney and a couple more.
Those are great! I’m a Nintendo fan, so I don’t really like the one pictured, but hey, to each his own. But they are all awesome, and the MAD NBA spread is pretty damn funny.